Staff
Kathleen Lawson joined Economics Arkansas in 2017 as Executive Director. She brings more than 15 years of nonprofit leadership and informal education experience to the role, along with a master’s degree in public administration. Her primary responsibilities include board and foundation management, major fundraising initiatives, donor engagement, and overall executive leadership for the organization.
Marsha Masters joined Economics Arkansas in 2009 as Program Coordinator and was promoted to Associate Director on June 1, 2014. She brings more than 20 years of teaching experience to the position. Marsha's duties include coordinating The Stock Market Game™ program, the Bessie B. Moore Arkansas Awards Program, the Economics Arkansas District Partnership program, and the Polly M. Jackson Master Economics Teacher program, as well as leading professional development online and in-person statewide. Marsha is the winner of national and state economic education awards.
Lisa Byrum joined Economics Arkansas in July 2022 as Program Coordinator. She brings 30 years of teaching experience to the position and was named a Master Economics Teacher in 2012. As Program Coordinator, Lisa assists with program delivery, including teacher training, correlating, creating, and adapting instructional materials, as well as supporting student competitions. Lisa is the winner of national and state economic education awards.
Elisha Poteet joined Economics Arkansas in April 2000 as Administrative Assistant and now serves as Program and Special Events Assistant. She provides program support, collects and reports program data, and manages logistics for all teacher and student competitions and recognition luncheons. Elisha also coordinates logistics for all fundraising events and serves as backup support to the Office Administrator.
Ginsie Higgs joined Economics Arkansas in August 2019 as the Project Support Specialist and now serves as Office Administrator. Ginsie brings more than 15 years of nonprofit management experience to the position. Her duties include maintaining financial records for the organization, coordinating with the board of directors, and assisting with special event logistics and fundraising efforts.
Alli Kleypas joined Economics Arkansas in 2025 as Development and Communications Specialist. She brings experience in nonprofit development, fundraising, donor relations, and strategic communications to the organization. Alli’s responsibilities include supporting major fundraising initiatives, managing donor communications and engagement, coordinating marketing and branding efforts, and assisting with special events and external relations. She also oversees content development for digital and print materials, including email communications, social media, and event promotions.
