Skip to main content
Main office number: 501-682-4230


Kathleen Lawson joined Economics Arkansas in 2017 as Executive Director. She brings more than 15 years of nonprofit management and informal education experience to the position as well as a master's degree in public administration. She also has experience with integrating economic education into out-of-school time environments. Kathleen's primary duties include board and foundation management, major fundraising activities, donor engagement and executive functions.

Marsha Masters joined Economics Arkansas in 2009 as Program Coordinator and was promoted to Associate Director on June 1, 2014. She brings more than 20 years of teaching experience to the position as well as a master's degree in education. She also has comprehensive experience with integrating economic education into every subject area due to her role as a Master Economics Teacher. Marsha's duties include coordinating the Stock Market Game program, the Bessie B. Moore Arkansas Awards Program, the Economics Arkansas District Partnership program, and the Polly M. Jackson Master Economics Teacher program as well as leading workshops and in-services statewide. Marsha is the winner of multiple national and state economic education awards.

Elisha Poteet joined Economics Arkansas’s staff in April 2000 as Administrative Assistant and now serves as Program Assistant. Her responsibilities include supporting Economics Arkansas’s program staff in conducting workshops and in-service training sessions, as well as assisting with our student-focused program, the Stock Market Game. In addition, Elisha assists with the logistics of teacher and student recognition luncheons, curriculum development and correlation to Arkansas Frameworks and Social Media.

Kathy Moore joined Economics Arkansas's staff in January 2001 and serves as Administrative Manager. Kathy's duties include maintaining the financial records of the organization, assisting with the board of directors, managing front office tasks and supporting development and program staff as needed. She assists in maintaining the organization's donor database and website updates, plus communications to educators and donors.

Ginsie Higgs started working for Economics Arkansas in August 2019 as the Project Support Specialist. Her duties include maintaining the donor database, overseeing grant responsibilities, managing special event logistics and assisting with program and development initiatives. She wore many hats in her previous development position at the Museum of Discovery. Ginsie earned a bachelor’s degree from Millsaps College in Jackson, MS, and a Graduate Certificate in Nonprofit Management from UALR.