P.O. Box 3447
Little Rock, AR 72203

Josie Natori


Josie Natori discovered success early in her career as an investment banker on Wall Street. At heart, however, she was an artist. And she was bored. Remembering her grandmother’s advice to always be independent, she chose to leave a promising career and create a “lifestyle” fashion company inspired by the artistic heritage of her native Philippines.

This mini-lesson is part of the Economics Arkansas iNSPIRE! series and can be used to start a class on a number of related topics including productive resources, human capital, or marketing. The included activities will help your students identify practical ways to exercise their creativity and to apply it to their own entrepreneurial goals.


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P.O. Box 3447
Little Rock, AR 72203

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