P.O. Box 3447
Little Rock, AR 72203

Arkansas Reads One Book: The Toothpaste Millionaire

Economics Arkansas is a lead partner of "Arkansas Reads One Book," a family financial literacy project.

Season 3 focuses on "The Toothpaste Millionaire," by Jean Merrill. In this classic children's novel, 6th-grader Rufus Mayflower, with the help of his friend Kate MacKinstrey, develops a simple recipe for toothpaste and earns his first million--all while discovering that the best entrepreneurs excel by integrity and determination.

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You may also enjoy a look at the celebrity readings and other activities hosted by the Little Rock School District.


Support for the Arkansas Reads One Book initiative has been generously provided by


  • Bank OZK
  • Clinton Presidential Center
  • Delta Dental Arkansas Foundation
  • First Security Bank
  • Little Rock School District
  • Read to Them
  • Rotary International | Rotary Club of Little Rock (Club 99)



The season 1 selection was The Lemonade War by Jacqueline Davies. Find all information and resources here.

The season 2 selection was Cleo Edison Oliver Playground Millionaire by Sundee T. Frazier. Find all information and resources here

Thank You Donors

  • ABA logo 200 x 86
  • AR Capital Corporation logo
    AR Capital Corporation logo
  • ADA logo 200 x 56
  • ASD 2022 logo
  • ARVEST logo
    ARVEST logo
  • Bank of America logo
    Bank of America logo
  • First Security Bank
  • Debbie & Ray Hobbs
  • Murphy Foundation 200 x
  • R.E. Lee Wilson Trust
    R.E. Lee Wilson Trust
  • Stephens
  • Walton Family Foundation 200 x 86
P.O. Box 3447
Little Rock, AR 72203

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